The Seotistics newsletter is written by Marco Giordano, an SEO Specialist focused on content and Data Analyst. Tired of the usual SEO content? Seotistics teaches you how to use Analytics and data in your workflow while helping you with Content Management & Strategy.
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π€ Web Processes For Advanced Automation
Published 2 days agoΒ β’Β 6 min read
Use Data Or Be Used By Data!
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The September 16 issue of Seotistics is here for you!
Everyone talks about data but not many showcase actual processes that support the business.
Seotistics exists to tie (Web) data to business and I am here to show you some nice examples.
You should adjust them based on your specific use cases, so follow the logic!
Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it.
The big problem of data (or Python) when applied to SEO is that most stuff is pointless or is a shiny object.
This is the main reason why I focus on processes and analysis rather than testing the craziest models.
After a LOT of failures and years of experience, I can say:
Reject fluff
Simplify as much as you can (just not too much)
Question the status quo
The reason I write is because the current SEO and even Web Analytics landscape isn't able to meet our needs.
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As long as you keep it grounded, your work will produce much more value than "traditional" standards.
The Pitfalls Of Traditional Processes
The real issue about current processes in Web Analytics is that they are not scalable.
Most of what we read online works for small websites or boutique use cases, it just doesn't scale up.
The most common pain points I see are:
Agencies/Professionals can't report on meaningful metrics quickly
High % of inaccuracies across reports (thanks, spreadsheets)
More time is spent on pointless tasks than on what drives growth
Actual digitalization goes through progress but many seem caught in the AI trap.
As you have learned today, engineering is where the gold is at.
Automation doesn't mean low quality. Many confuse this step with analysis. β After you automate, you still have to analyze. Automation is as good as the people behind it.
The Solution
The best solution to all these problems is investing in data, in this case, processes and domain knowledge.
You must know your industry and understand the business implications.
If not, you are just another technical worker.
Speaking of processes, you should get familiar with stuff like Google Cloud Platform if you love them.
It's the most accessible cloud platform out there if you like web data.
The Seotistics newsletter is written by Marco Giordano, an SEO Specialist focused on content and Data Analyst. Tired of the usual SEO content? Seotistics teaches you how to use Analytics and data in your workflow while helping you with Content Management & Strategy.
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