The Seotistics newsletter is written by Marco Giordano, an SEO Specialist focused on content and Data Analyst. Tired of the usual SEO content? Seotistics teaches you how to use Analytics and data in your workflow while helping you with Content Management & Strategy.
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πΉ Small Is Better: How Small Websites Can Thrive
Published 4 months agoΒ β’Β 7 min read
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Use Data Or Be Used By Data!
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The May 27 issue of Seotistics is here for you!
The majority of you own a small website or probably want to invest in a side hustle or personal brand.
Maybe you often work with small businesses and not gigantic corporations...
this is for you!
I'll avoid repeating what was stated in my last issue, which is important to understand this one.
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As discussed before, small websites have it hard because has raised the threshold again.
Gone are the times when you could write 300 articles and flip the website for 40x its monthly revenue. πͺ
So this means you have to try harder now!
Omnichannel is the way to go and especially social media...
Yes, now it takes more time... but you don't need to do only SEO!
N.B. Small is hard to define, you can even make 500K Users/month and be "small" in your niche.
So take the expression small with a grain of salt!
How To Overpower Bigger Opponents
Being small has its perks, you don't need to view yourself as inferior.
Big websites are slow and often lack the same passion that you have...
in most cases their content quality is also less than optimal.
All of these reasons open up new spaces for you to creep in.
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Small websites give you more flexibility and simplicity at the cost of lacking most resources and (often) a solid brand.
This isn't always true though... you can be small and have a niche brand.
P.S. This time my resources section is quite big, don't forget to scroll down and check it out!
Flanking
As seen last time, you can attack one topic/cluster instead of going for a frontal attack.
You stand no chance against a big website...
Think about Semrush/Ahrefs' blogs.
They are high quality and it's hard to match the level of their infographics and visual content.
If you ever happen to cover the same topics... just don't think of SEO as your primary channel!
Having more and diverse information won't make you rank because they have a stronger backlink profile and are actual brands.
You can do the following though:
select a topic where they are weak
expand on that and go beyond the nice visuals
go all in on that
use DIFFERENT channels
Content audits are where many websites offer vague and generic info that doesn't help businesses.
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You would never use 3rd-party data when you have access to your own...
see? You can do a lot of debunking and education.
Most content is generic and you can simply position yourself as a contrarian, as long as what you say can be proven.
For content auditing, you see that my article is clearly flanking what others do:
I don't talk about the usual simple but wrong approach
It covers much more than SEO
There are no generic definitions
This tactic requires you actually know what to do and your topic/audience.
Bypass
This is the best scenario.
Instead of looking for fights, you go your way.
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In SEO, I think it's impossible to target new markets or opportunities due to how Google is saturated and also because Reddit/Quora would rank now π.
(Mind you, US/EN markets, if you want to rank in Myanmar, go ahead)
For other channels, this strategy is always reliable as there actually are untapped markets.
This is what Seotistics also does, as the (mainstream) Web Analytics industry follows different rules:
mostly interested in tech over insights
weak domain knowledge
extreme focus on Google tools
Seotistics bypasses the current players and focuses on the analytical side with a bit of insider knowledge.
It's a new mix and didn't actually copy anyone, although I could try to apply flanking when competing on specific topics, e.g. content audits.
Some people would define this as content arbitrage:
Content arbitrage happens when we take this existing content from one place andβwith minimal effortβleverage it for higher value somewhere else.
The Seotistics newsletter is written by Marco Giordano, an SEO Specialist focused on content and Data Analyst. Tired of the usual SEO content? Seotistics teaches you how to use Analytics and data in your workflow while helping you with Content Management & Strategy.
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